This week Loblaws rolled out a new digital reward program, PC Plus. The scheme offers a number of innovations, both for Loblaws and for customers, such as cutting back on the cost and waste of paper flyers and offering customized deals that better match up with shoppers’ actual buying habits. Canada’s largest grocer has launched a new digital loyalty program targeting customers with individually tailored promotions and recipes in an effort to drive sales and reduce reliance on flyers. The Loblaws program, called PC Plus, targets customers based on their purchase histories, offering.
Loblaw debuts digital loyalty program amid Target, Walmart competition. TORONTO . Weston said Thursday. Loblaw Cos. Ltd., country’s biggest grocer, debuted Monday its new PC Plus loyalty card in Ontario and plans to roll it out nationally by the end of the year to its Real Canadian Superstore, Zehrs, Provigo, Atlantic Superstore divisions.“This will help boost same- store sales growth one customer at a time, one transaction at a time,” Uwe Stueckmann, senior vice- president of marketing at Loblaw, said of the highly personalized program, which sends individual deals to customers based on their buying habits.“Our program is designed to make sure we drive more value and more share of wallet out of our best customers.”Traditional loyalty programs offer the same incentive to every customer, but PC Plus will vary offers based on consumers’ behaviour; those who buy the same items all the time will get a reward for buying what they always have, and will get even more significant rewards if they stretch outside of their shopping comfort zones, Mr.
Stueckmann said. Customers can register by downloading the PC Plus smartphone app, which functions in the same manner as a loyalty card. Existing members of Loblaw’s PC Points plan, a loyalty program for its PC Financial credit and debit cardholders that began in 1. PC Plus. Alternatively, customers without smartphones can pick up a free PC Plus card at one of Loblaw’s stores. In addition to the shopping component, the app includes a meal planning function and a shopping list function based on sale items and purchase history. The digital shopping list can be shared with members of the same family. Loblaw’s move comes as the grocery sector enters its fiercest state of competition to date with the arrival of Target and a vast expansion by Walmart.
At the same time, other retailers have been enhancing their existing loyalty programs, including Hudson’s Bay Co., Canadian Tire, which is pilot testing a digital version of Canadian Tire . Weekly emails offer individualized deals and online coupons to customers based on their purchase histories.“Generic marketing messages just don’t resonate as much as we’d like them to,” said David Harrington, the retailer’s vice- president of business analytics and Optimum. We have already got you as an engaged cardholder — it is kind of our obligation to send . Now two million people are receiving tailored email offers. Customers currently have to print off the email coupons and redeem them in stores, but Shoppers is looking at a mobile component to the program, he said.
- Loblaw brings loyalty program to No Frills. PC PlusTM, a fully digital program, rewards customers with weekly personalized offers on the food they love most that can help customers save money.
- Loblaw and Shoppers say Optimum loyalty program to stay the same Loblaws expects more competition in 2013 Shoppers Drug hikes dividend on higher sales.
Loyalty programs are fast becoming more sophisticated as the competitive stakes rise in retailing.“. Stueckmann said. PC Plus also gets around the burden that mass deals put upon the supply chain of a large national retailer, he said.
PC Plus loyalty program is launched Designed for a smart phone, the PC Plus program is a fully digital program that rewards customers weekly with offers on the food they love most. The program pays attention to what customers do, the products they buy.
Loblaws’ digital PC Plus loyalty program expected to add 5 Loyalty Lessons Loblaws Learned Source: Retail Solutions Online By Jim Roddy, Integrated Solutions For Retailers. Prior to launching its loyalty program, Loblaws had only 55-65 percent of its best customers’ wallet share, so there was opportunity to It’s.